Old Santa studied marketing
Long before today.
The children are his customers.
It’s important what they say!
He knows each child upon his list -
Yes, everyone by name.
He remembers well their much-loved books
And names of every game.
He knows the children who’ve been good
And naughty ones as well.
He needs to know them all, you see,
And remember where they dwell.
His marketing strategies are good,
His targets all are met
And children of the world agree
That he’s the best, you bet!
When January’s retail figures come
To bring gloom and despair,
Why, Santa’s laughing up his sleeve
Without one single care!
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